Co-authored by: Jamie Felzer
What influences students’ college drinking decisions?
- Do friends peer pressure them?
- Do they do it because they are bored?
- Do they drink to relieve depression or anxiety?
Researchers recently tried to answer these questions by surveying college students…
65% of the participants reported having at least one drink in the past three months. It was astonishing that the typical number of drinks in a week was 10.5 and on a weekend was 7.3 average drinks. These numbers included drinkers and nondrinkers and was the average (meaning around half the people had more drinks as those had less). This indicates that college drinking is far more extreme than drinking happening outside of the college setting.
3 main influential factors for someone’s decisions in college drinking and to what extent:
- If their close friends were drinking,
- How drunk they thought they were, and
- Their drinking intentions.
Interestingly enough, the more students thought others on their campus approved of drinking, the less they tended to drink. We recently reported similar misconceptions about students, their peers and marijuana use. Typically, if people intend to get drunk they use less protective factors (see here for a previous post about these) such as pacing or eating or keeping track of what they were drinking. Friends’ drinking was the best predictor of drinking habits in all cases.
You can tell a lot about a person by watching their friends, so watch who you surround yourself with. Those who think favorably of drinking tend to think they can drink more before reaching intoxication and also tend to hang out with others who do the same. However, these people are the ones that need the most intervention yet are the most difficult to change.
Those who socialize with a wide variety of people typically are lighter drinkers and tend to respond better to treatment immediately as well as have fewer problems further down the line. The heavier drinkers benefit more from motivational interventions focusing on their attitudes toward drinking.
Regardless of stereotypes, ethnicity, weight and gender did have an effect on any of these findings. It was peoples’ closest friends that were the most significant factor in influencing all aspects of college drinking.
Examining the Unique Influence of Interpersonal and Intrapersonal Drinking Perceptions on Alcohol Consumption among College Students. Journal of Studies on Alcohol and Drugs. Volume 70, 2, March 2009