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The Prescription drug use problem: Unethical marketing strategies for Oxycontin
In 1996, Purdue Pharma L.C. introduced Oxycontin to the drug market. Oxycontin is a sustained-release oxycodone preparation used in treating chronic pain. Purdue put together an aggressive marketing plan to promote the sale of the drug. In it’s first year, Purdue sold $48 million dollars of Oxycontin. By 2000, Purdue was making a staggering 1.1…